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Year
2025
Industry
F&B
Service
Branding, Packaging, Content Creation
8
Stores across Mumbai Metropolitan Region
Making Pret’s packaging the new MVP of match-day moments
Pret-A-Manger, the British cafe chain that prides itself on serving freshly prepared bites and organic coffee in 500+ stores worldwide, partnered up with Mumbai Indians for IPL 2025.
Challenges
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Blend Pret seamlessly into IPL
Approach
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We decided to make Pret's packaging the MVP of match-day moments
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Doodles elements came from both the food and coffee spaces
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Created doodle illustrations for Pret’s cups, sleeves and takeaway bags
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Playfully differentiated between hot and cold beverages with white and blue stars
Results
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Memorable brand discovery at 8 stores across Mumbai Metropolitan Region via coffee cups, bags, and in-store branding
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Standee & stall presence at Wankhede (home ground) boosted brand association
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First ever special edition cups & bags for Pret India
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Customer sentiment and organic content amplified - customers posted the cup on IG stories tagging Pret
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Brand visibility elevated during IPL season
