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Year
2023
Industry
Gaming
Service
Content & Contest Management
+1850%
Increase vs. Typical Follower Rate
+11.7K
Followers Increase in 10 Days
Codashop Gets Gamers Grooving: Engaging BGMI Players with a Unique Rap Song and Dance Contest
Codashop, a platform providing in-game purchases, sought to enhance its presence during BGMI's Anniversary by engaging gamers with a creative campaign that combined music and dance.
Challenges
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Capturing the attention of gamers during a busy anniversary period.
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Creating an engaging and memorable campaign without relying on media spends or third-party promotions.
Approach
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Developed a catchy Codashop Rap Song in Hindi highlighting key features like instant delivery, exclusive offers, and 24x7 customer support.
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Encouraged gamers to participate in a Dance Video contest using the in-game dance emote feature.
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Integrated the Rap Song into Reel Audio on Instagram to drive user-generated content and encourage sharing.
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Offered incentives such as free Royal Passes for winners to drive participation.
Results
Successfully amplified Codashop’s visibility and engagement among BGMI players through a unique, content-led anniversary campaign.
