Back to Our Work
Year
2023
Industry
Lifestyle & Digital Content
Service
Digital Strategy
IP Building
Community Engagement
Nationwide Talent Hunt
Creator Discovery Drive
Unearthing India’s Next Big Content Creator with Godrej L’Affaire Select
In a bid to discover and nurture India's next big content creator, we launched Godrej L’Affaire Select, a nationwide talent hunt aimed at identifying and supporting the country’s most promising digital talents. The initiative provided budding creators with unmatched opportunities for growth, exposure, and industry connections.
Challenges
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Managing a nationwide talent hunt with thousands of participants.
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Ensuring the selection process identified the most promising talents.
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Providing meaningful mentorship and exposure to the finalists.
Approach
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Conducted a rigorous nationwide hunt to attract and select top digital talents, narrowing down thousands of participants to the top 25 finalists.
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Provided exclusive mentorship to the finalists from renowned digital influencer Ranveer Allahbadia and a jury of industry experts.
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Organized the L’Affaire On Ground Event as the campaign’s grand finale, celebrating the finalists’ journey, showcasing their talents, and facilitating connections with industry leaders.
Results
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Successfully identified and mentored India’s next wave of digital content creators.
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Strengthened Godrej's reputation as a supporter of creativity and innovation in the digital landscape.
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Enhanced engagement with a new generation of digital talent.
