Back to Our Work
Year
Jan 2023 - Dec 2024
Industry
Banking Software
Service
Website & SEO
165.97%
Increased Organic Sessions
Fixing Speed, Authority & Visibility: A Dual-Country SEO Success for iGCB
iGCB, a global banking technology provider, aimed to enhance its online presence across India and the UK. The focus was on improving website speed, boosting domain authority, increasing organic traffic, and resolving technical issues like GA4 migration and server performance to better engage its target audience.
Challenges
-
Non-SEO friendly website
-
Low domain authority
-
Universal Analytics Migration to GA4
-
Slow site speed & server issues
-
UK traffic decline
-
Dual-country targeting (India & UK)
Approach
-
Increase organic traffic
-
Generate quality leads
-
Strengthen brand presence in India and the UK
-
Improve keyword rankings
Results
Increased Indexed Pages
Increased Domain Authority
Increased Organic Sessions
Increased Organic Desktop Hits
