Making Siyaram’s Stores Easy to Find on Google: Managing 350+ GMB Listings

Siyaram’s, one of India’s most established textile and apparel brands, required centralized optimization and management of its Google My Business (GMB) presence across hundreds of retail locations. The objective was to improve local search visibility, ensure listing accuracy, and drive higher in-store discovery for Siyaram’s and its sub-brand Oxemberg.

The engagement focused on creating, verifying, optimizing, and maintaining 350+ store listings, while overcoming operational challenges such as OTP and video verification, staff turnover and frequent contact detail changes.

Challenges

OTP Verification Issues: Multiple stores lacked consistent access to registered mobile numbers, causing delays in OTP verification.
Video Verification Complexities: Google’s video verification process required on-ground coordination with store staff unfamiliar with the process.
Frequent Staff & SPOC Changes: High turnover led to repeated changes in store contacts, email IDs, and phone numbers.
Number & Ownership Updates: Several listings required phone number corrections and ownership transfers due to absence of a centralized SPOC.
Large-Scale Listing Management: Maintaining uniform branding, categories, and business information across 350+ locations.

Approach

Created and optimized GMB listings for 350+ stores, ensuring consistent branding across all locations.
Verified and managed ownership at scale, enabling smooth control over all listings.
Maintained listing accuracy, including addresses, contact details, business hours, and relevant categories.
Enhanced discoverability in local search results, helping customers find nearby stores quickly.